ITC was consolidated on August 24, under the name Imperial Tobacco Company of India Limited. The name of the Company was. ITM Executive MBA, Batch 13B, Term 1, Subject: Concepts of MarketingBCG Matrix of ITC Ltd. V Main Sources: ITC Portal (www. BCG Matrix of ITC. and became a Division of the Company. Chennai). The Company now stands rechristened ‘ITC Limited’. Hotels. Education and.

Author: Shajas Nanris
Country: Japan
Language: English (Spanish)
Genre: Art
Published (Last): 14 October 2017
Pages: 431
PDF File Size: 6.97 Mb
ePub File Size: 13.90 Mb
ISBN: 486-3-37800-249-7
Downloads: 43928
Price: Free* [*Free Regsitration Required]
Uploader: Zulusar

General macro environment 2. Distinctive Competencies, Competitive Advantage, and Profitability. So these question marks can turn into cash cows. Cash cows are ordered by having substantial relative pieces of the pie being number maybe a couple in the commercial center in a low development advertise, generally itcc huge changes in pieces of the overall industry are improbable.

No part of this document should be reproduced or distributed without the. Decreasing market share due to new entrants to the market and the introduction of new ayurvedic products and their growing demand are the main reasons that these business units bcv become Question Marks.

BCG Matrix of ITC

To make this website work, we log user data and share it with processors. They have a high relative piece lts the overall industry, in a quickly developing commercial center.

Contribution to the triple bottom line- Economic, Environment and social capital. There are products that formulate a part of the industry that is still in the phase of development, yet the organization has not been able to create a significant position in that industry. E-Choupal is a transformational strategy.


Question marks are additionally infrequently alluded to as the issue youngster. Learn the BCG Matrix of Samsung and understand different business units which fall under different quadrants. Learn the BCG Matrix of Nestle and understand different business units which fall under different quadrants.

Commonly they are as yet extending their product offering, venturing into new geographic markets, developing the general market and pulling in first-time shoppers while guarding their piece of the overall industry against forceful contenders. Due to this market circumstance, it is important to put noteworthy entireties of cash into stars.

They are probably going to produce a little measure of gainfulness and some may much convey significant benefits. These are low growth or low market share products and have very few chances of showing any growth.

Learning points and conclusions. The stars of ITC are paper board and packaging, Agri business and hotels. Leave a Reply Cancel reply Your email address itv not be published.

July 29, heartofcodes Leave a comment. These business units or products are cash traps and therefore are not seen as a useful source of earning.

BCG Matrix of ITC | | BCG Matrix Analysis

These products have the mxtrix of being positioned as cash cows in the future owing to the industry growth prospects. Introduction to Strategic Management Successfully formulate and implement value-creating strategy Based on sustainable competitive advantage To earn. Growth rate of an industry and the market share of a respective business relative to the largest competitor present in the industry are taken as the basis for the classifications, for that reason, BCG Matrix is also called as Growth-Share Matrix.


To use this website, you must agree to our Privacy Policyincluding cookie policy. These products are the money churners for the company and require very low investments to sustain their leadership and profitability in the market. The industry has high potential to grow hence giving the room to the products to grow as well only if the pertinent issues are managed effectively.

BCG Matrix of ITC | BCG Matrix analysis of ITC

Registration Forgot your password? Since the product is not expected to bring in any significant capital, future investment is seen as ,atrix wastage of company resources, which could be invested in a Question mark or Star category instead. The organization has built up workplaces crosswise over 18 nations, with 10 worldwide improvement focuses and customer engagements in 35 nations. We think you have liked this presentation. Published by Maleah Hughley Modified over 3 years ago.

Strictly private and confidential. About project SlidePlayer Terms of Service. To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.