In , the Mexican government under then-president Felipe Calderón enacted the Ley Antiobesidad, or anti-obesity law. This required. Turnbaugh PJ,; Ley RE,; Mahowald MA,; Magrini V,; Mardis ER,; Gordon JI.: An obesity-associated gut microbiome with increased capacity for energy harvest. Reportaje – Inefectividad de la Ley Antiobesidad Reportaje – Inefectividad de la Ley Antiobesidad · 47 views • 3 years ago · Contaminación Auditiva

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Strategies to promote physical activity by the sugar-sweetened beverages industry are only a smokescreen to divert attention from the negative health effects of its products. All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License. Es un inmenso, inmenso asunto”. Universidade Federal de Pelotas. If this industry really wants to contribute to the well being of society, as they publicly declare, they should avoid blocking legislative actions to regulate the marketing and accessibility of sweetened beverages.

The use of this strategy is the main topic of this commentary, in order to promote a relevant public health debate in a region with an accelerated nutrition transition. Services on Demand Journal.

Coca Cola is probably the beverage company that provides the most support to studies and programs in physical activity. The perils of ignoring history: How to cite this article. Am J Prev Med. The key goal of these tactics is to undermine legislative efforts aimed at reducing the consumption of sweetened beverages among children and youth.

Nantwich; [citado sep 01]. It’s gone from a small, manageable U. This strategy is accompanied by corporate social antioesidad programs that fund initiatives promoting physical activity.

In Costa Rica the beverage industry has expanded their commercial activities, establishing new points of sale in public and private schools. Anyiobesidad of prevention- the public policy case lej taxes on sugared beverages.


Finally, one of the most remarkable public relations actions by Coca Cola was being the principal sponsor of the 3 rd International Congress on Physical Activity and Public Health held in Toronto in It dilutes our marketing and works against it.

In order to accomplish its commercial goals in Latin America and achieve an appropriate normative environment for its interests, the sweetened beverage industry aggressively lobbies high government levels of several countries in the region. Change, challenge and opportunity for beverage players. An analysis of corporate lobbying and deception to undermine children’s health.

Television food marketing to children revisited: Prevention Research Center in St. Brazilian David and multinational Goliath. Toronto; [cited Sep 01]. Los Angeles; [citado sep 01]. Accepting support from transnational sweetened beverage corporations to fund physical activity initiatives also brings negative health consequences from their products, particularly for vulnerable populations such as children and low socioeconomic status communities.

Another example that shows the influence of the beverage and food companies was the fervent pressure to weaken the Global Strategy on Diet, Physical Activity and Health, approved in May by the World Health Assembly.

The Mexican Market for Soft Drinks. Washington; [citado sep 01].

Universidade Federal de Pelotas. These efforts, although appearing altruistic, are intended to improve the industry’s public image and increase political influence in order to block regulations counter to their interests.

Guía de Programación

Am J Clin Nutr. N Engl Antiobesudad Med. Nantwich; [cited Sep 01]. The growing evidence on the association between consumption of sugar-sweetened beverages, obesity and other chronic diseases has highlighted the need to implement policy actions that go beyond programs exclusively focused on individual responsibility. Conflicts of interest should not be ignored in public health.

Consumo de bebidas para una vida saludable: The aforementioned cases are only some examples of the numerous initiatives of physical activity promotion supported by Coca Cola and PepsiCo in Latin American countries.


Organizations such as Oxfam-UK and “El poder del consumidor-Mexico” have denounced these types of tactics in the context of the “Anti-obesity law” recently discussed in the Mexican congress.

Marketing of unhealthy food to young children. The worldwide battle against soft drinks in schools. One of these initiatives antiobesidwd the program “Zafo no jugar” which is carried out in schools, with an estimated coverage of one and a half million students.

Am J Clin Nutr. Leu no Google Citados no Google Scholar. Consumo de bebidas para una vida saludable: Growing rates of overweight and obesity in the United States antiobesisad both adults and children, have generated an intense public debate on the need for policies to regulate marketing strategies for sweetened beverages as well as leey price and availability in schools.

Marketing of unhealthy food to young children. Television food marketing to children revisited: Prevention Research Center in St. An analysis of corporate lobbying and deception to undermine children’s health.

Sin dieta ni ejercicios, estos científicos trabajan en una píldora anti obesidad | Telemundo

These seemingly altruistic initiatives by the beverage industry are actually designed to improve their public image and promote political influence in order to block regulations that go against their interests. Can food be companies be trusted to self-regulate?

Am J Public Health. Despite scientific evidence about the links between sweetened beverages and antiobesidas rates of obesity and overweight, an important number of public institutions and several scientific associations in the area of nutrition and physical activity have received support from the beverage industry, which sends a contradictory message to the population.